Format: Hardback
Condition: New

Co-authored by: Jonathan Rosnoer, J Russell Gates

In business, it has always hurt to "wait and see." In the vast world of Internet commerce, it's vital to establish a strong, quality presence - now, say Arthur Andersen Web experts Jonathan Rosenoer, Douglas Armstrong and J. Russell Gates--before another site starts filling your customer's needs with a click of a mouse. With the number of potential customers who are connected well on its way to one billion, the Internet is at once the greatest opportunity and the greatest threat to established businesses. It's not enough for a company to be on the Web; the company must be consistently more effective, more accessible and more exciting than any other site in its category.

Rosenoer, Armstrong and Gates provide a strategic view of case studies of 25 well-known companies engaged in e-commerce. Their studies reveal how any company can capture meaningful Internet advantage for its stakeholders--whether they are customers, shareholders or business partners. The authors describe how the achievements of such champions as Coldwell Banker, Federal Express, Bloomberg Financial Markets, Dell Computer, Northwest Airlines, 1-800- FLOWERS, Charles Schwab & Company and Wells Fargo, as well as Internet-based companies like GeoCities, SeniorNet and Women.com, can be successfully put to work for any company. They isolate the eight value propositions a company must offer through its site; knowledge, choice, convenience, customisation, savings, community, entertainment and trust; and they illustrate, with multiple case studies for each, how these are achieved. This guided tour to maximising the Internet advantage walks the reader through the steps needed to crystallise a company's missions, goals and assets; to identify customers and their needs; and to keep ahead of competition through discerning emerging Internet business standards, online positioning and foreseeing impending competition from new technologies. A final chapter sets forth the skills managers require to conquer the Internet.